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Brand Management has so many moving parts and areas that require focus. Managing your brand means being aware of the marketing vehicles available to engage your target audience AND THEN ensuring that the brand is managed through each of those vehicles.
Visual Matter is not only aware of but works in the many marketing vehicles that can drive home your brand message, including but not limited to:
Broadcast Media (television, radio)
Print Media (newspapers, magazines, specialty publications)
Professional Assistance (consultants, designers, agencies)
We all know that the most basic foundation of a brand is to have a website that serves as a combination of a consulting site, a portfolio with proof-of-performance content, blogs from company leaders and definitions of services and advantages packed with relevant and consistent use of key words. The website should be powered by a content management system (CMS) for easy manageability and the domain name should include the name of the business.
Whether it's your company website, your ranking in search engine optimization or your Facebook and Twitter pages, you should strive for consistency in the use of your image and reputation in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
If you are strongly known for something, because you are very clear and consistent with that message, then the people who will benefit from your offering will come to you instead of your competitor.
To stand out you need to have an understanding of your competitors and peers. Visual Matter recommends doing a same/different analysis of the competition initially in the personal brand discovery phase and then doing quarterly or biannual research checks of your competition. Too much concern over what the competition is doing isn't productive. You aren't moving forward as quickly when you are constantly looking over your shoulder.
Visual Matter recommends that to manage your brand you need to start with consistency. You should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be as simple and consistent as possible in every marketing venue you choose, to ensure that when people think of your brand their perception is inline with your perception of your company.
To achieve consistency Visual Matter has more than just the tools to define and manage brand perception, we have an understanding of the market to define strategy and a process to apply learned customer behaviors to manage the brand; we have both the experience and a proven track record.
Visual Matter has processes and tools in place to help define the audience and the audience’s interaction with your number one marketing tool, your website. We also know how to incorporate and, most importantly, understand analytics.
Our estimates will NOT go beyond your approved project budget nor will our estimates grow in price.
If you would like an Estimate of cost to build your new brand please fill out the this form and we'll get back to you. It's that easy. No hassles!