A Creative Agency

Brand Management

Brand Management has so many moving parts and areas that require focus. Managing your brand means being aware of the marketing vehicles available to engage your target audience AND THEN ensuring that the brand is managed through each of those vehicles.

Visual Matter is not only aware of but works in the many marketing vehicles that can drive home your brand message, including but not limited to:

Web Presence

Social Media

Inbound Marketing

Online Advertising

Trade Shows

Broadcast Media (television, radio)

Print Media (newspapers, magazines, specialty publications)

Professional Assistance (consultants, designers, agencies)

We all know that the most basic foundation of a brand is to have a website that serves as a combination of a consulting site, a portfolio with proof-of-performance content, blogs from company leaders and definitions of services and advantages packed with relevant and consistent use of key words. The website should be powered by a content management system (CMS) for easy manageability and the domain name should include the name of the business. 

Whether it's your company website, your ranking in search engine optimization or your Facebook and Twitter pages, you should strive for consistency in the use of your image and reputation in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.

If you are strongly known for something, because you are very clear and consistent with that message, then the people who will benefit from your offering will come to you instead of your competitor. 

To stand out you need to have an understanding of your competitors and peers. Visual Matter recommends doing a same/different analysis of the competition initially in the personal brand discovery phase and then doing quarterly or biannual  research checks of your competition. Too much concern over what the competition is doing isn't productive. You aren't moving forward as quickly when you are constantly looking over your shoulder.

Visual Matter recommends that to manage your brand you need to start with consistency. You should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be as simple and consistent as possible in every marketing venue you choose, to ensure that when people think of your brand their perception is inline with your perception of your company.

To achieve consistency Visual Matter has more than just the tools to define and manage brand perception, we have an understanding of the market to define strategy and a process to apply learned customer behaviors to manage the brand; we have both the experience and a proven track record.


Learn More

Do you know your audience?

Visual Matter has processes and tools in place to help define the audience and the audience’s interaction with your number one marketing tool, your website. We also know how to incorporate and, most importantly, understand analytics.

Learn More

Pricing should be a differentiator

Our estimates will NOT go beyond your approved project budget nor will our estimates grow in price.

Learn More

New Project? Let us get you an estimate.

If you would like an Estimate of cost to build your new brand please fill out the this form and we'll get back to you. It's that easy. No hassles!

New Project Estimate Form

The Visual Matter Blog

We are Visual Matter

Visual_Matter_Group_shot_stock_image.jpg

Who is Visual Matter?

We are envelope pushing, dynamically reshaping and disruptive thinking creative professionals that understand that business is always conducted between people.

We are a creative marketing group focused on getting your business to consumers. 

People are OUR business.

People are YOUR business.

People are a global audience for your brand. 

People are part of the B2B process.

People are part of the B2C process.

It is our job to move the demographic with your story, your commitment, your value proposition, your brand.

We are people that communicate with people, we are Visual Matter.

Learn More

Contact Us

1 800 944-4280


Connect with Visual Matter

FaceBook
Visual Matter, Visual Matter Digital Video, Digital Video, Green Screen Video, Story Board, After Effects, Video Special Effects, Digital Video, Green Screen Video, Green Screen, Hollywood Special Effects, Sound Stage, Video Crew
Visual Matter Marketing Agency in San Jose, Brand Strategy, Marketing Strategy, Brand Deployment, Creative Services, Web Site Development, Can of Whoop Ass, Price to create a Web Site, Social Media Integration, Brand Awareness, Emerging Technologies
Visual Matter Marketing Agency in San Jose, Market Strategy, Brand Strategy, Social Media Strategy, Can of Whoop Ass, Digital Video Production, Web Site Development, Creative Agency,

Like Visual Matter on Facebook

Like Visual Matter on Facebook and download a FREE PDF copy of Business Analytics in Retails for Dummies!

 LikeUsOnFacebook_Icon.jpg

 
 


Visual Matter Marketing Creative Agency  1 800 944-4280   1177 Branham Lane #317  San Jose California  95118  USA

 

Visual Matter Client Locations

© 2017 Visual Matter

All rights Reserved. Logos are Copyrighted and Protected by the appropriate company.