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Every action you take to increase your business is Marketing.
To market is to communicate.
Communication is based on content.
Content is king.
Content usually refers to the written word or the image selected to represent the brand. Images can come and go but the written word is the foundation of a brand and a b.
Defining a writing style that represents and resonates with the target audience is critical.
Content that has substance, allure, a promise, defines an advantage, invokes thought, engages, leads to a call to action, and guides the individual to purchase is effective content. Content is king.
Visual Matter has content experts that range from writing content for Disney to creating poems for local businesses.
The Visual Matter Content Experts realize that the starting point for all communication is becoming aware of the intended audience and approaching them on an appropriate level. So often companies get themselves into difficult situations because they did not consider the audience’s reaction to the message. Knowing the audience will smooth this process.
Knowing the audience will define the content. Never forget, content is king.
Visual Matter believes that the attention to the detail of the content, the words applied to your website, social media, brand packaging, sales tag, etc., needs to be relevant. Relevance will lead to an increased response, to a predetermined call to action, to purchase.