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Rand McNally and Visual Matter

Rand McNally was going through a transition. Rand McNally found themselves behind the times- people are switching from traditional printed maps to using phones with mapping technology and personal GPS units both in automobiles and as add-ons. 

The problem went beyond just the transition of the demographics of the user, it went to the core of the company. Their proprietary mapping technology and information was not being incorporated to external devices and most damaging, the age group below the age of 35 was not aware of the brand at all.

Visual Matter, a Marketing Agency in San Jose, was brought in as a consultant to their existing marketing department. Rand McNally leveraged our specialization in Marketing Strategy and Brand Strategy, specifically in the digital environment, to understand how best to move forward with getting their technology to the market, how to educate the consumer to the brand's value and to assist with the development of internal software aimed at specific demographic appeal.

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Who is Visual Matter?

We are envelope pushing, dynamically reshaping and disruptive thinking creative professionals that understand that business is always conducted between people.

We are a creative marketing group focused on getting your business to consumers. 

People are OUR business.

People are YOUR business.

People are a global audience for your brand. 

People are part of the B2B process.

People are part of the B2C process.

It is our job to move the demographic with your story, your commitment, your value proposition, your brand.

We are people that communicate with people, we are Visual Matter.

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