A Creative Agency


Toyota was launching a new automobile to the US market and wanted to reduce costs by reducing traveling road shows while increasing product knowledge and receiving verification that their national sales team was gaining said knowledge. There was also a desire to keep sales staff on individual dealerships to sell cars, all models, instead of attending off-site road shows. Lastly, Toyota wanted a complete training environment, a training environment that would emulate the experience of the traveling road show while delving deeper into the specifics of the new automobile.

Enter Visual Matter, a Marketing Agency in San Jose, California, and our interactive training developers. With our experience in online university development, the digital medium and how best to merge the two environments, we were a natural choice for Toyota.

The training consisted of an onscreen video spokesperson, the number one salesman in the US and one of three hand-built cars, representing the new automobile for the US market and delivered to our sound stage in the city that Toyota of North America is located, and a combination of technologies such as virtual 360 degree rotation of the interior and exterior of the car, animations showing the state, function and benefit of new industry systems plus a custom introduction video (which was used for several new car events showcasing the automobiles release to the press), all developed and created by Visual Matter.

There was the addition of voice over, the earlier mentioned onscreen spokes person that walked within and around different elements of the training, all the while showcasing new features and benefits and pointing out design elements of the new automobile.

Online training development goes beyond the actual visual elements of the training university. Our interactive training developers needed to build the custom user tracking, reporting data base and certification deployment feature as well. The end result was that once the user correctly passed each quiz, of which there were five quiz segments, with a score of better than 70% correct, then, at the completion of the training (we also tracked that the user viewed at least 70% of all content per section) a Certificate of Completion was automatically generated with the users name and printed. With this Certificate of Completion the sales person was deemed ready to sell the new automobile and was released to the sales floor. All of this training was performed and completed on dealer site with no travel expense and no significant loss of time from the sales floor (hours versus days).


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Who is Visual Matter?

We are envelope pushing, dynamically reshaping and disruptive thinking creative professionals that understand that business is always conducted between people.

We are a creative marketing group focused on getting your business to consumers. 

People are OUR business.

People are YOUR business.

People are a global audience for your brand. 

People are part of the B2B process.

People are part of the B2C process.

It is our job to move the demographic with your story, your commitment, your value proposition, your brand.

We are people that communicate with people, we are Visual Matter.

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