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Wells Fargo and their marketing team knew what they wanted to accomplish; what they did not know was how to accomplish those specific marketing tasks in the digital arena. Though based in San Francisco, Visual Matter, a Marketing Firm in San Jose, with our Distance Management Process, was able to fulfill Wells Fargo’s needs.
The majority of Wells Fargo's needs were how to extend the brand via brand strategy messaging to the Internet marketplace. The solution was the creation of a series of banners placed within strategic search engine companies and targeting specific demographics. The challenge for Wells Fargo was, once they understood the medium, how to convey their message with the minimum space and file size requirements of a banner advertising campaign. Visual Matter was eager to assist at this junction, as we have dealt with banner advertising and are quite familar with said medium.
With Visual Matter demonstrating complete understanding of messaging to target demographics, content placement and media requirements, Wells Fargo expanded their relationship with Visual Matter to include supporting marketing strategies such as print collateral and mailing campaigns, all tied to the banner advertising placed at the internet audience. Visual Matter met all of Wells Fargo’s requirements for a complete turn key strategy.