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Inbound marketing: placing your product or service in front of the people that are searching for it on the Internet.
Creating a website that is optimized for search engines is critical. That optimization could get you FIRST PAGE RESULTS ON GOOGLE! The work that is required to maintain that high page ranking takes knowledge and, quite simply, time.
A business can no longer just be on the Internet and expect to get new customers. Today, business and marketing fundamentals must be applied to all websites in order to identify and educate potential customers while illuminating your strengths.
Focusing your websites and branding efforts around these ideas is a key goal. This is where Visual Matter differentiates itself from the other creative web development companies. We build custom solutions for our clients that are designed to market, sell or educate on a product or service.
With that said these are the monthly services needed to support and enhance your Inbound Marketing efforts and for the best in search engine result placement:
Monthly Search Engine Optimization
Visual Matter will perform search engine optimization services to your website on a monthly basis. We will cultivate a list of the 20 most essential key phrases and run a sophisticated report that shows how you are ranking against your top 3-5 competitors. Each month you will get a ranking report showing your progress as you move up the rankings. Visual Matter will fine tune your site based on its current design and structure each month and recommend strategies based on the traffic and conversion rates you are seeing. The goal is to get your website ranking higher and drive more traffic to the site. It will include:
Monthly Competition Analysis
Monthly Keyword Ranking Report
Google Analytics Reports and Analysis
Website improvements to modify and adjust code and content for SEO
Monthly Conversion tracking and Heat Map Reports
As more traffic comes into your website, it will be important to understand how these users interact with the website and what parts they click and which parts they do not.
Knowing how much time they spend over key areas of your site will be critical for making changes and improvements to the website. Visual Matter will add tracking code to the site which will allow you to track critical pages and map it back to several key reports. It will include:
Heat Map Report showing a picture of where people clicked, showing you what is hot and what is not
Scrolling Page Report showing you how far people go down each page, letting you know if they are reading your content
Click Frequency Report showing what people are clicking on per page the most.
Monthly Social Media Program Management
Each month, for at least 3 times a week, we will post at least one message, photo, video or special offer on all active social networks. This allows your customer base to visually see you in their daily lives and make it easy for them to comment on your accomplishments or news. We will also help cross-link promotional opportunities and respond back to your customers who comment or have questions as appropriate. We customize the monthly plan for your exact goals and business needs.
Monthly Website Improvements and Recommendations
Visual Matter will be recommending a variety of website improvements based on all the above programs. This may include adding new photos, updating and adding new page content and refining the call to action per pages to get more referrals flowing from your website. This monthly block of time acts as a catch-all for the many small improvements that will come about not directly related to the other programs but would be required to execute the above strategies and recommendations.