What is Web Analytics?

Every time a visitor reaches your site, the web server records this transaction. This data is then processed by Web Analytics software to produce detailed reports and charts. This software is most commonly available in web-based applications such as Google Analytics. This extensive information allows you to see what’s going on with your website through cold hard data.

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Basic Metrics – 

Visits, bounce rate, referrers, and conversions can be measured and planned for based on the outcome you want your website to accomplish.

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Bounce Rates and Exit Rates -

These are two metrics to analyze in determining whether or not you’ve grabbed the attention of your users successfully. Exit rates will tell you how many people left the website through a particular page, while bounce rates tell you how many people left the website without visiting a second page.

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The potential drawback to measuring user behavior using bounce rate is when your website is intended to find what they are looking for on the entry page, as opposed to sites with well-defined conversion steps requiring multiple page views. In the latter case, bounce rate is a good metric to use in indicating conversion success.

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With Web 2.0 and Analytics, a culture of improvement has been laid before us. We can gauge more accurately how visitors are interacting with your content. With these tools, the ability to improve the experience your online customers have is at your fingertips. 

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Let the team at Visual Matter set up, refine and define results. Using analytics specific to your website we will make the necessary changes to your web offerings to improve the experience of your online visitors. Remember, the longer a client stays on your website the greater the odds of a call to action, such as a sale.