Brand Building & Brand Marketing

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Positive image + standing out = brand success.

Branding can be broken down into three phases:

  1. Brand Strategy

  2. Brand Identity

  3. Brand Marketing


Brand Strategy will map out how you are different, trustworthy, memorable, and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people.

An effective and comprehensive brand strategy should include the following components as part of the process:

  • Brand discovery

  • Competitor research

  • Target audience

  • Brand voice

  • Brand message & story


Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook.

Brand Marketing; We blend real-time cultural insight with quantitative data to develop a shared strategic vision with our clients.


Our full-service team of marketing strategists, designers, and developers build high converting websites that typically see an increase of 200% after launch.


We develop cutting-edge branded experiences that form the foundation of some of our most robust digital executions.


Our programing provides a new way to plan, create and communicate your brand that evolves, promotes and protects it. We know that to connect with people today, brands need to have blindingly creative ideas that come from clear, simple and compelling consumer insights. Our consumer marketing experts partner with our specialist planners, strategists and analytic experts. We work with our award-winning creative talent to develop ideas, campaigns and plans that have compelling storytelling. We create conversations with campaigns that are social by design. 


We’re nimble and quick, considered and smart. We know that in today’s world, marketers need to be responsive and have partners that understand how to listen, monitor and have content in market with speed, but be on plan.

Visual Matter a creative marketing group

Visual Matter a creative marketing group, San Jose, California. Silicon Valley, marketing, creative, website development, social media integration, social media program, social media management, microsite development, website optimization, social media pay per click campaign, Google ads, Facebook ads, digital video, social strategy, Visual Matter, web design, Wordpress website development, Wix website development, search engine optimization, SEO, visual brand building, email campaigns, market research, Mailchimp campaigns newsletters, analytics, product strategy, date strategy, data base development, keyword research, keyword implementation, click rate optimization, responsive websites, mobile responsive, website management, search engine optimization management.


800 944-4280