The definition of Brand Building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

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Positive image + standing out = brand success.

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Branding can be broken down into three phases:

1. Brand Strategy

2. Brand Identity

3. Brand Marketing

 

Brand Strategy will map out how you are different, trustworthy, memorable, and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people.

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An effective and comprehensive brand strategy should include the following components as part of the process:

• Brand discovery

• Competitor research

• Target audience

• Brand voice

• Brand message & story

 

Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook.

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Brand Marketing; We blend real-time cultural insight with quantitative data to develop a shared strategic vision with our clients.

 

Using the discoveries of the brand marketing and strategy process our full-service team of marketing strategists, designers, and developers build high converting websites that typically see an increase of 200% after launch.

 

We develop cutting-edge branded experiences that form the foundation of some of our most robust digital executions.

 

Our strategy provides a new way to plan, create and communicate your brand that evolves, promotes and protects it. We know that to connect with people today, brands need to have blindingly creative ideas that come from clear, simple and compelling consumer insights. We also realize that the implementation of these ideas needs to be consistent across all mediums. Consistency breeds familiarity and recognition.

 

Our award-winning creative talent develops ideas, campaigns and plans that have compelling storytelling. We create conversations with campaigns that are social by design. 

 

We’re nimble and quick, considered and smart. We know that in today’s world, marketers need to be responsive and have partners that understand how to listen, monitor and have content in market with speed and clarity.