The data you generate in your marketing campaign with correct tagging is essential for helping you make informed decisions about your business.

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Whether you’re tracking the total volume of link clicks created by an ad or focusing on your number of sales per ad, these performance metrics can help maximize your ROI.

 

For digital ad campaigns, frequent data analysis and subsequent adjustments are key for helping achieve the desired outcome. By appropriately leveraging Google’s campaign URL tagging and tracking functionality, you can unlock the marketing insights needed to improve your campaign performance.

 

By using campaign tracking and tagging features, you can measure everything from marketing sources to specific ad sets. Some things you can measure include:

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• Ad channels (email, search, and social media)

• Specific sources (Google vs. Bing, Facebook vs. Twitter, etc.)

• Specific ad copy from different ad sets

• Offline advertising efforts (billboards, radio ads, etc)

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By breaking down your digital marketing performance, granular data can help you focus your budget in areas that are performing best and optimize your marketing mix based on that data.