top of page

Digital Tagging & Tracking

The data you generate in your marketing campaign with correct tagging is essential for helping you make informed decisions about your business.

Whether you’re tracking the total volume of link clicks created by an ad or focusing on your number of sales per ad, these performance metrics can help maximize your ROI.


For digital ad campaigns, frequent data analysis and subsequent adjustments are key for helping achieve the desired outcome. By appropriately leveraging Google’s campaign URL tagging and tracking functionality, you can unlock the marketing insights needed to improve your campaign performance.


By using campaign tracking and tagging features, you can measure everything from marketing sources to specific ad sets. Some things you can measure include:

By breaking down your digital marketing performance, granular data can help you focus your budget in areas that are performing best and optimize your marketing mix based on that data. 

Visual Matter a creative marketing group

Visual Matter a creative marketing group, San Jose, California. Silicon Valley, marketing, creative, website development, social media integration, social media program, social media management, microsite development, website optimization, social media pay per click campaign, Google ads, Facebook ads, digital video, social strategy, Visual Matter, web design, Wordpress website development, Wix website development, search engine optimization, SEO, visual brand building, email campaigns, market research, Mailchimp campaigns newsletters, analytics, product strategy, date strategy, data base development, keyword research, keyword implementation, click rate optimization, responsive websites, mobile responsive, website management, search engine optimization management.


bottom of page